Maserati plant and show room tours

Modena - Book your Maserati factory tour now!

Maserati is one of the most fascinating car production companies with a long history of appeal, tradition and sporting success. It was founded in Bologna by Alfieri Maserati on 1 December 1914 and established as a mechanical workshop named ‘Officine Alfieri Maserati’. In 1926 Maserati was transformed from a workshop, modifying or developing the vehicles of other companies, into a company designing, building and selling its own. 
The Maserati brothers adopted the symbol of the Trident, created by the artist of the family Mario Maserati and inspired by the famous statue of Neptune in Bologna, and made it the logo synthesising the new company in a single image. At the end of the 1930s, following the acquisition of the company by Adolfo Orsi, a businessman from Modena, Maserati moved to Modena to the current site in Viale Ciro Menotti.
Maserati has been part of the Fiat Group – now FCA – since 2005 and is a prestigious brand in the sector of sports and luxury saloon cars. It can be found in more than 60 countries, where it continues to bear witness to Italian sophistication, elegance and style around the world. 
Today the factory in Viale Ciro Menotti, Modena, the Maserati Avv. Giovanni Agnelli Plant, inaugurated on 30 January 2013 in Grugliascoand the Mirafiori Plant inaugurated in 2016, are able to guarantee the highest technical and quality standards.
Maserati celebrated the start of 2013 with the presentation of the sixth generation Quattroporte at the Detroit Motor Show and with the Ghibli, the new top of the range saloon which marks Maserati’s entrance into the E segment of the market, at Shanghai Motor Show. The sporty Ghibli saloon and flagship Quattroporte, feature V6 and V8 Twin-Turbo engines with power outputs ranging from 350-530hp.  There is also a Q4 all-wheel drive version as well as the recently introduced V6 Turbo Diesel with 275hp. 
The range is completed by the GranTurismo coupe and the “open” GranCabrio version; equipped with aspirated V8 engines with 460hpthey are able to offer the comfort typical of Maserati GT cars, designed to accompany passengers on pleasant journeys at a fast pace and in a comfortable and elegant way.
2014 was a very special year for Maserati as the company celebrated its centennial. At the Geneva Auto Show a special concept car named after the founder of the company, the Alfieri, was presented to mark the anniversary and to introduce the main design features of new models to come.


The Maserati showroom, inside the factory, is open to the public with free admission from Monday to Friday, 9.00 to 17.00, excluding public holidays and the month of August.

Inside the showroom and the Maserati store, you can admire cars currently in production, a modern car configurator, a historical diorama and the "loop", the semi suspended ring designed by the famous architect Ron Arad.

Guided tours of the showroom: from Monday to Friday 9-17- by appointment and depending on availability, groups of at least 10 people can book a 40-minute guided tour of the showroom for 10 euro per person.

Special Showroom Saturday openings: in 2019 the Maserati showroom will be exceptionally open one Saturday per month from 10am to 6pm, with free guided tours of 30/40 minutes.


Please note that in this occasions there will not be any factory tour you visit only the showroom.

Booking is mandatory by writing to by the Friday before the visit.



Maserati Factory tours are offered Monday to Friday (excluding public holidays and August) from 9.00 to 12:30 and from 14.30 to 17:00 by appointment and depending on availability.

The Factory tour lasts about 1 hour and 30 minutes and includes a visit to the showroom, to the assembly line of the Maserati Gran Cabrio and GranTurismo and to the testing and finishing areas.

The tours cost 35  euros per person and are confirmed if a minimum of 4 participants is reached.

Tours are free for Maserati clients.

The tour can be requested in Italian or in English, and in French, German or Spanish for groups of at least 10.

Factory tour participants must be over 18.

It being a tour of the production line, Maserati reserves the right to change or cancel it at any time for due to overriding in-house reasons.

Booking well in advance is recommended.



Safe and sports driving courses designed to give participants the chance to try out the performance of the various Trident models comprehensively and in total safety.


Divisione Acqui, 17 - Modena - MO
Telefono: 059/220022 (Modenatur)
For information and booking: send the request to and in cc to -



Maserati Showroom Modena, Viale Ciro Menotti, Modena, MO, Italia

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